Books
2024
20241. Digital Marketing
Leblebici Koçer L., Uyar K., Sargın S.
in: Digital Transformation and Artificial Intelligence Applications in Sustainable Development, Ahmet Fazıl ÖZSOYLU,Emine KILAVUZ, Editor, Akademisyen Kitabevi, Ankara, pp.143-178, 2024
2023
20232. Ölçme ve Dereceleme: Temel Bilgiler ve karşılaştırmalı dereceleme
Yalçinkaya K.
in: pazarlama Araştırmaları Bir uygulamalı Yönelim, Prof. Dr. Mahir Nakip ve Doç. Dr. Ahmet Buğra Hamşıoğlu, Editor, Palme Yayın Dağıtım, Ankara, pp.240-261, 2023
2022
20223. PERAKENDE TERAPİSİ
UYAR K.
in: PAZARLAMADA NİŞ KONULAR, Yıldırım, Yıldırım - Gümüş, Niyazi, Editor, nobel, Ankara, pp.117-134, 2022
2020
20204. Measuring female entrepreneurs’ happiness from online feedback
Kahya Özyirmidokuz E., Uyar K., Stoica E. A.
in: Organizations and Performance in a Complex World, Ramona Orăștean,Claudia Ogrean,Silvia Cristina Marginean, Editor, Springer-Verlag , Zürich, pp.91-100, 2020
2020
20205. Sosyal medya pazarlaması ve analitiği
Uyar K., Kahya Özyirmidokuz E.
in: İşletmelerde Güncel Yaklaşımlar: Pandemi Sonrası Örgütlerin Geleceği, Melisa E. Karabay,İrge Şener, Editor, Nobel Yayın Dağıtım, İstanbul, pp.441-468, 2020
2020
20206. Measuring female entrepreneurs’ happiness from online feedback
KAHYA ÖZYİRMİDOKUZ E., UYAR K., STOİCA E. A.
in: Organizations and Performance in a Complex World, Orăștean Ramona, Ogrean, Claudia, Marginean, Silvia Cristina, Editor, Springer International Publishing, Zürich, pp.91-100, 2020
2020
20207. SOSYAL MEDYA PAZARLAMASI VE ANALİTİĞİ
UYAR K., KAHYA ÖZYİRMİDOKUZ E.
in: İşletmelerde Güncel Yaklaşımlar : Pandemi Sonrası Örgütlerin Geleceği, Karabay, M. E., Şener, İ., Editor, Nobel, Ankara, pp.441-472, 2020
2019
20198. Brand unhappiness on social media
UYAR K., KAHYA ÖZYİRMİDOKUZ E., Stoica E. A.
in: Emerging Business and Economic Issues in the Global Economy - Proceedings of the 2017 International Economic Conference in Sibiu (IECS), Silvia Cristina Mărginean, Claudia Ogrean, Ramona Orăștean, Editor, Springer, pp.371-380, 2019
2018
20189. Methodological Approach for Messages Classification on Twitter Within E-Government Area.
STOİCA E. A., KAHYA ÖZYİRMİDOKUZ E., UYAR K., Pitic A.
in: Innovative Business Development—A Global Perspective., Editors: Orăștean, Ramona, Ogrean, Claudia, Mărginean, Silvia Cristina, Editor, springer, pp.355-361, 2018
2018
201810. Exploring Turkish Happiness Themes on Social Media
KAHYA ÖZYİRMİDOKUZ E., UYAR K., Stoica E. A., Akpınar B.
in: Raising the Level of Education and Employment for the Purposes of Creating New Business Opportunities, Maja Cogoljevic, Ljiljana Dimitrijević, Snezhana Ilieva, Editor, Silver and Smith Publishers, Londrina, pp.246-255, 2018
2017
201711. Brand Love and an Applıcation
UYAR K., SOMTAS LEKESIZCAN F.
in: Researches on Science And Art in 21st Century Turkey, Hasan ARAPGIRLIOĞLU, Atilla ATİK, Robert L. ELLIOTT, Edward TURGEON, Editor, Gece, pp.332-339, 2017