MARKA KISKANÇLIĞININ e-WOM VE PREMİUM FİYAT ÖDEME İSTEKLİLİĞİ ÜZERİNDEKİ ETKİSİ: SOSYAL MEDYA KULLANIMI ARACI ROLÜ

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GÜLSOY M., UYAR K., LEBLEBİCİ KOÇER L.

GSI Journals Serie B: Advancements in Business and Economics, vol.5, no.2, pp.17-39, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 2
• Publication Date: 2022
• Journal Name: GSI Journals Serie B: Advancements in Business and Economics
• Page Numbers: pp.17-39
• Erciyes University Affiliated: Yes