TÜKETİCİLERİN SATIN ALMA NİYETLERİNDE SOSYAL MEDYA FENOMENLERİ İLE KURULAN PARASOSYAL ETKİLEŞİMİN ROLÜ

AKDENİZ P. C., UYAR K.

Erciyes Akademi, vol.35, no.4, pp.1669-1688, 2021 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 35 Issue: 4
  • Publication Date: 2021
  • Doi Number: 10.48070/erciyesakademi.1028374
  • Journal Name: Erciyes Akademi
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.1669-1688
  • Erciyes University Affiliated: Yes