TÜKETİCİLERİN SATIN ALMA NİYETLERİNDE SOSYAL MEDYA FENOMENLERİ İLE KURULAN PARASOSYAL ETKİLEŞİMİN ROLÜ

AKDENİZ P. C., UYAR K.

Erciyes Akademi, vol.35, no.4, pp.1669-1688, 2021 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 35 Issue: 4
• Publication Date: 2021
• Doi Number: 10.48070/erciyesakademi.1028374
• Journal Name: Erciyes Akademi
• Journal Indexes: Other Indexes
• Page Numbers: pp.1669-1688
• Erciyes University Affiliated: Yes