Biyografi
I am a Research Assistant at Ankara Yıldırım Beyazıt University and a PhD candidate in Marketing at Erciyes University. I hold a Bachelor's in Business Administration from Abdullah Gül University and Universitatea Alexandru Ioan Cuza in Romania.
My professional background encompasses international roles through Erasmus+ programs, specializing in digital marketing and social media management. As a Digital Marketing Trainee in Rotterdam, Netherlands, I focused on lead generation and campaign strategies. In Paris, France, I contributed to the "GenY's Virtual Guide to Skill Development and Personal Branding in Social Media" project, enhancing my expertise in digital branding. Additionally, I participated in the Interculturability Training Course in Italy, building a strong foundation in intercultural marketing and communication. At Sabancı University, I served as a Project Assistant, managing reporting for an Erasmus+ project and advancing my project coordination skills. I have also participated in sustainability-focused programs like the Sustainable Cities Summer School, enhancing my understanding of the UN Sustainable Development Goals, alongside leadership roles with TOG Youth Bank Kayseri and various student organizations.
My research interests include artificial intelligence in digital marketing, sustainable marketing, marketing ethics, and neuromarketing, with a focus on innovation and ethical practices.
Eğitim Bilgileri
2024 - Devam Ediyor
2024 - Devam EdiyorDoktora
Erciyes Üniversitesi, Sosyal Bilimler Enstitüsü, --, Türkiye
2022 - 2024
2022 - 2024Yüksek Lisans
Erciyes Üniversitesi, Sosyal Bilimler Enstitüsü, --, Türkiye
2019 - 2020
2019 - 2020Lisans
Universitatea Alexandru Joan Cuza din Tasi, Romanya
2015 - 2020
2015 - 2020Lisans
Abdullah Gül Üniversitesi, Yönetim Bilimleri Fakültesi, İşletme, Türkiye
Yabancı Diller
C2 Ustalık
C2 Ustalıkİngilizce
Sertifika, Kurs ve Eğitimler
2017
2017Design Thinking Methodology
Yenilikçi Ürün Tasarımı
Atolye İstanbul
2017
2017GenY's Virtual Guide to Skill Development and Personal Branding in Social Media Erasmus+ Project
Marka Yönetimi
European Union Sabancı University & Novancia Business School Paris
2016
2016Intercultural Communication Erasmus + Training Course
Diğer
European Union & Esplora Youth Association Italy
Araştırma Alanları
Pazarlama
Akademik Ünvanlar / Görevler
2024 - Devam Ediyor
2024 - Devam EdiyorAraştırma Görevlisi
Erciyes Üniversitesi, Sosyal Bilimler Enstitüsü, --
2023 - 2024
2023 - 2024Araştırma Görevlisi
Ankara Yıldırım Beyazıt Üniversitesi, İşletme Fakültesi, İşletme
Akademi Dışı Deneyim
2019 - 2022
2019 - 2022Digital Marketing and Brand Management Lead
Şirket, Kilinclar Automaterialen Bv. The Netherlands, Pazarlama, Digital Marketing and Brand Management Lead
Makaleler
2025
20251. Digital transformation for quality management, operational excellence, and sales force effectiveness in an Industry 4.0 context: Evidence from Siemens AG
Daldıran B., Daldiran K., Güllü K.
Turkish Journal of Marketing (TUJOM)
, cilt.10, sa.2, ss.87-106, 2025 (Hakemli Dergi)
2025
20252. Analysis of Innovation Performance of South- Eastern European Countries in Transition Economies: An Application of the Entropy-Based ARTASI Method
Çobanoğulları G., Daldıran K., Daldıran B.
Spectrum of Operational Research , cilt.3, sa.1, ss.193-214, 2025 (Hakemli Dergi)
2024
20243. Integrating AI into Entrepreneurial Marketing Strategies
DALDIRAN K.
Girişimcilik ve İnovasyon Yönetim Dergisi
, cilt.13, sa.2, ss.78-100, 2024 (TRDizin)
2023
20234. EMPRICAL NEUROMARKETING STUDIES: AN OVERWIEW OF TURKEY
DALDIRAN K.
AYBU Business Journal , cilt.3, sa.2, ss.54-72, 2023 (Hakemli Dergi)
Hakemli Bilimsel Toplantılarda Yayımlanmış Bildiriler
2024
20241. Dynamic Capabilities Of Social Entrepreneurs: An Institutional Entreprenurship Perspective
Daldiran K., Günay S. I.
5th Bilsel International Efes Scientific Research and Innovation Congress Turkey, İzmir, Turkey, İzmir, Türkiye, 26 - 27 Ekim 2024, (Tam Metin Bildiri)
2024
20242. Digital Twin Technology As A Driver Of Sustainable Supply Chain And Marketing Transparency
Daldiran K., Daldiran B.
5th Bilsel International Efes Scientific Research and Innovation Congress Turkey, İzmir, Turkey, İzmir, Türkiye, 26 - 27 Ekim 2024, (Tam Metin Bildiri)
2024
20243. The Interplay Between Institutional Context and Brand Advocacy
Daldiran K., Günay S. I.
3rd BİLSEL International Kibyra Scientific Research Congress, Burdur, Türkiye, Burdur, Türkiye, 19 - 20 Ekim 2024, (Tam Metin Bildiri)
Kitaplar
2024
20241. Küresel Rekabet Ortamında Müşteri Odaklı Esnek Üretim ve Dinamik Pazarlama Stratejilerinin Entegrasyonu
Daldıran B., Daldıran K.
Sosyal ve Beşerî Bilimlerde Akademik Çalışmalar II, GÖLEN ZAFER, ÖZKAN MUHARREM SELÇUK, Editör, Livre de Lyon, Lyon, ss.261-300, 2024
2024
20242. Data-Driven Marketing Insights: Leveraging K-Means Clustering For Customer Segmentation And Personalized Marketing in E-Commerce
DALDIRAN K., ÇETİN A. İ.
Pazarlamada İleri Araştırmalar, ÇAĞLAR ÇETİNKAYA NUR, Editör, Yaz Yayınları, Afyonkarahisar, ss.173-201, 2024
2024
20243. The Strategic Integration of Circular Economy Principles into Modern Marketing Practices: Redefining Sustainability
Daldiran K.
Current Marketing Studies, AKGÜN ZUHAL, Editör, Livre de Lyon, Lyon, ss.111-120, 2024
2024
2024