I am a Research Assistant at Ankara Yıldırım Beyazıt University and a PhD candidate in Marketing at Erciyes University. I hold a Bachelor's in Business Administration from Abdullah Gül University and Universitatea Alexandru Ioan Cuza in Romania.
My professional background encompasses international roles through Erasmus+ programs, specializing in digital marketing and social media management. As a Digital Marketing Trainee in Rotterdam, Netherlands, I focused on lead generation and campaign strategies. In Paris, France, I contributed to the "GenY's Virtual Guide to Skill Development and Personal Branding in Social Media" project, enhancing my expertise in digital branding. Additionally, I participated in the Interculturability Training Course in Italy, building a strong foundation in intercultural marketing and communication. At Sabancı University, I served as a Project Assistant, managing reporting for an Erasmus+ project and advancing my project coordination skills. I have also participated in sustainability-focused programs like the Sustainable Cities Summer School, enhancing my understanding of the UN Sustainable Development Goals, alongside leadership roles with TOG Youth Bank Kayseri and various student organizations.
My research interests include artificial intelligence in digital marketing, sustainable marketing, marketing ethics, and neuromarketing, with a focus on innovation and ethical practices.