It is very important to cultivate children very well for a healthy society. Television which is the most spread and rather effective educational mean is expected to educate them well and direct them to true path with the content produced and presented in accordance with social responsibility and public benefit. It has been convinced by the public idea that media messages have some positive contributions as well as harmful effects in negative way.

In this study, particularly at television, firstly we try to define what the negative effects of information conveyors could presumably become, such as audio, video, text; and than determine what kind of possibilities/hindrances exist and what kind of precautions can be taken in order to solve those problems in Turkey’s conditions. The data derived form the accumulation of learning of previous researches are the primary starting point of this study. With this study, we try to inquire a respond for the main question. “-What can be done to prevent children from the negative effects of media on children?”

Keywords: Media, media literacy, child, television. advertisement, education, effect, violence