Akademik Veri Yönetim Sistemi
THE JOURNAL OF INTERNATIONAL SOCIAL RESEARCH, cilt.12, sa.66, ss.1065-1073, 2019 (Hakemli Dergi)
Advergame has been one of the new advertisement channels for digital games of which effect has been increasing in our lives day by day. Trademarks prepare their games with theme in this channel or position their brands into the current games according to the scenarios. Considering school children, an important target group in terms of advertisement, are customers who have an effect on purchasing decision, digital games and advergame channels are a way used to reach and affect them. Negative influences on children are definitely one of the most important and the most emphasized effects for which it is highly important for parents to comprehend effects of contents of advertisements on the children. This study has been carried out to evaluate attitudes of parents towards digital games and their understanding concerning effects of advergame contents on school children. Parents who are Academicians at Erciyes University (ERU) have been chosen as sample and data has been obtained accordingly. It is considered that this study would show how to reduce possible harmful influences and use it an useful way and it would provide data on perception of parents on digital games and advergame. Keywords: Digital Game, Advergame, Parents, Advertisement, School Children, Academicians