Negative E-wom as a Response to Brand Failures: Evidence from an Online Brand Community
Proceedings of 22nd Research World International Conference, 6 - 07 Aralık 2016, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Erciyes Üniversitesi Adresli: Evet