Akademik Veri Yönetim Sistemi
Journal of gastronomy, hospitality and travel (Online), cilt.7, sa.3, ss.754-767, 2024 (Hakemli Dergi)
With globalization and the development of technology, the importance of international accreditation, which is considered necessary
in terms of quality and assurance for health tourists, increases. As a tool of electronic marketing, websites, which enable the fastest
and most accurate data on healthcare services, especially due to their unpredictable structure, are an important tool for healthcare
facilities to gain competitive advantage by reaching more audiences. In this research, it is aimed to examine the effectiveness of the
websites of JCI Accreditation Certified health facilities in Singapore, Thailand, India, Malaysia, Taiwan, Mexico, Costa Rica, and
Türkiye, which are prominent in health tourism, in terms of dimensions such as communication channels, information provided,
accommodation, and facilitation with a holistic approach and a health tourism perspective. In addition, it is expected that global
comparisons will be made, the current situation will be determined, and conclusions and recommendations will be presented. For
this purpose, 139 websites were subjected to content analysis. As a result of the research, it was observed that the majority of the
health facilities in the destinations have a high concentration of criteria that are recommended to be improved or that need to be
improved in terms of the effectiveness of the criteria. This situation shows that the effectiveness of the websites of health facilities
in terms of health tourism is not fully achieved. In terms of Türkiye, it has been observed that there is a significant level of website
effectiveness in many criteria, but there are more criteria that need to be improved. Therefore, it is necessary for health facilities in
Türkiye to develop their websites with a health tourism perspective and modern marketing approaches