The Strategic Integration of Circular Economy Principles into Modern Marketing Practices: Redefining Sustainability
in: Current Marketing Studies, AKGÜN ZUHAL, Editor, Livre de Lyon, Lyon, pp.111-120, 2024
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2024
- Publisher: Livre de Lyon
- City: Lyon
- Page Numbers: pp.111-120
- Editors: AKGÜN ZUHAL, Editor
- Erciyes University Affiliated: No