Data-Driven Marketing Insights: Leveraging K-Means Clustering For Customer Segmentation And Personalized Marketing in E-Commerce | AVESİS

Erciyes University Research Information System

Data-Driven Marketing Insights: Leveraging K-Means Clustering For Customer Segmentation And Personalized Marketing in E-Commerce

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DALDIRAN K., ÇETİN A. İ.

in: Pazarlamada İleri Araştırmalar, ÇAĞLAR ÇETİNKAYA NUR, Editor, Yaz Yayınları, Afyonkarahisar, pp.173-201, 2024

Publication Type: Book Chapter / Chapter Vocational Book
Publication Date: 2024
Publisher: Yaz Yayınları
City: Afyonkarahisar
Page Numbers: pp.173-201
Editors: ÇAĞLAR ÇETİNKAYA NUR, Editor
Erciyes University Affiliated: No