Marketing Communication and Promotion in Health Services


Altan F.

in: Promotion and Marketing Communications, Umut Ayman,Anıl Kemal Kaya, Editor, IntechOpen, London, pp.173-193, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: IntechOpen
  • City: London
  • Page Numbers: pp.173-193
  • Editors: Umut Ayman,Anıl Kemal Kaya, Editor
  • Erciyes University Affiliated: Yes