Akademik Veri Yönetim Sistemi
Journal of Tourism and Gastronomy Studies, cilt.8, ss.439-451, 2020 (Hakemli Dergi)
The aim of this study is to produce a conceptual understanding to the issue of destination life cycle
within the context of Turkey's experiences as a mature mass tourist destination and to determine
the impact of multinational hotel chains on the destination life cycle processes of Turkey. By this
way, it is hoped that this study will make a contribution to the related body of knowledge. For this
purpose, an in-depth review of the literature is carried out, and the ways of sustainable destination
life cycle is elaborated in the context of Turkish tourism development. On the framework of
updated objectives of Turkey Tourism Strategy 2023 Action Plan, it is concluded that Turkey has
the potential to receive a greater share from the world's tourism pie through product and market
diversifications, and auditing the market needs which are expected to make greater contribution
to the consolidation stage of destination life cycle of Turkey. This study emphasizes that
multinational hotels have significant impacts on each stage of destination life cycle of Turkey.