Under investigation in this paper is the generalized Konopelchenko-Dubrovsky-KaupKupershmidt equation. Based on bilinear method, the multiple rogue wave (RW) solutions and the novel multiple soliton solutions are constructed by giving some specific activation functions for the considered model. By means of symbolic computation, these analytical solutions and corresponding rogue wave solutions are obtained via Maple 18 software. The exact lump and RW solutions, by solving the under-determined nonlinear system of algebraic equations for the specified parameters, will be constructed. Via various three-dimensional plots and density plots, dynamical characteristics of these waves are exhibited.