Marketing strategies for Angora wool: The case for Turkey

Onal L.

WOOL TECHNOLOGY AND SHEEP BREEDING, vol.52, no.1, pp.19-34, 2004 (SCI-Expanded) identifier

  • Publication Type: Article / Article
  • Volume: 52 Issue: 1
  • Publication Date: 2004
  • Journal Name: WOOL TECHNOLOGY AND SHEEP BREEDING
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED)
  • Page Numbers: pp.19-34
  • Erciyes University Affiliated: Yes

Abstract

Angora rabbit fibre is a fine animal fibre that is categorized in specialty fibre groups with cashmere and mohair. In the scope of this study, various marketing strategies for Angora rabbit wool were explained. A new marketing model, so-called "contracted-breeder", has been generated recently and is currently being applied by a domestic breeder in Turkey. These models were evaluated for their potential as a strategy in Angora rabbit wool business and marketing. Some suggestions were highlighted for the future of Angora rabbit rearing in Turkey. A short overview of international Angora wool market and production has also been given for better understanding.