Akademik Veri Yönetim Sistemi
GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences, cilt.7, sa.2, ss.406-423, 2024 (Hakemli Dergi)
In this study, the aim is to evaluate the tendencies towards bleisure tourism and travel motivations of academics, who are one of
the profiles of bleisure tourists in universities in Kayseri, and to present recommendations that sector representatives can benefit
from in product design as well as marketing activities, and to present the knowledge accumulation expected to have a widespread
impact on the relevant literature accordingly. In line with the aim of the research, data were collected through semi-structured
interviews utilizing purposive sampling methods, including maximum diversity sampling, with 24 academics in qualitative
research methods. As a result of the analyses, it was determined that although most participants were not conceptually aware
beforehand, they frequently exhibited a positive tendency towards bleisure travels within the business context, despite their lack
of prior knowledge. Additionally, it was observed that among the motivation factors of participants for bleisure travels were
cultural exploration, realization of personal plans, participation in activities, as well as exploring local flavors, visiting
architectural and cultural elements, and benefiting from hotel facilities.