Consumer Ethnocentrism and Brand Name Evaluations

UYAR K., DURSUN Y.

Revista Economica, vol.67, pp.80-89, 2015 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 67
  • Publication Date: 2015
  • Journal Name: Revista Economica
  • Page Numbers: pp.80-89
  • Erciyes University Affiliated: Yes