Consumer Ethnocentrism and Brand Name Evaluations

UYAR K., DURSUN Y.

Revista Economica, vol.67, pp.80-89, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 67
• Publication Date: 2015
• Journal Name: Revista Economica
• Page Numbers: pp.80-89
• Erciyes University Affiliated: Yes