Akademik Veri Yönetim Sistemi
Contemporary Studies and Theories in Tourism, İrfan Yazıcıoğlu,Özgür Yayla,Alper Işın,Can Aktuna,Eren Yalçın, Editör, Peter Lang Publishing, Inc., Berlin, ss.227-239, 2024
The first
main objective of this study is to make a general assessment of the status of affiliate marketing in the tourism industry based on the relevant literature. The second aim of the
research is to determine whether travel bloggers in Türkiye are involved in
affiliate marketing, how they use affiliate marketing methods, and which
affiliate programs’ products
they most frequently prefer in their
blogs. This research is designed as qualitative
exploratory research that uses a multiple case study method. The blogs of the most well-known travel bloggers in Türkiye who
attract many visitors
will be evaluated. The clues to be obtained
by analyzing their affiliate marketing tools will assist in a more
comprehensive understanding of the marketing dynamics within the tourism
industry and guide those who will engage in entrepreneurial activities in this field. In
addition, it is thought that this study will contribute to the field of tourism
marketing from a theoretical
point of view and provide a basis for more detailed research on the subject.