Covert Marketing Strategy: An Alternative Way To Reach Consumers

AKDOĞAN M. Ş., Altuntaş B.

V. European Conference on Social and Behavioral Sciences, St Petersburg, Russia, 11 - 14 September 2014, pp.122

  • Publication Type: Conference Paper / Full Text
  • City: St Petersburg
  • Country: Russia
  • Page Numbers: pp.122
  • Erciyes University Affiliated: Yes