Marketing Communication and Promotion in Health Services


EKİYOR A., ALTAN F.

in: Promotion and Marketing Communications, Umut Ayman, Anıl Kemal Kaya, Editor, IntechOpen, Londrina, pp.117-138, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: IntechOpen
  • City: Londrina
  • Page Numbers: pp.117-138
  • Editors: Umut Ayman, Anıl Kemal Kaya, Editor
  • Erciyes University Affiliated: Yes