Brand unhappiness on social media

UYAR K., KAHYA ÖZYİRMİDOKUZ E., Stoica E. A.

in: Emerging Business and Economic Issues in the Global Economy - Proceedings of the 2017 International Economic Conference in Sibiu (IECS), Silvia Cristina Mărginean, Claudia Ogrean, Ramona Orăștean, Editor, Springer, pp.371-380, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Springer
  • Page Numbers: pp.371-380
  • Editors: Silvia Cristina Mărginean, Claudia Ogrean, Ramona Orăștean, Editor
  • Erciyes University Affiliated: No