Problems Encountered by the Exporting Firms: An Application in the City of Kayseri


AKDOĞAN M. Ş. , KARAMUSTAFA K. , GÜLLÜ K. , Uyar K. , Gullu I.

7th International Strategic Management Conference, Paris, Fransa, 30 Haziran - 02 Temmuz 2011, cilt.24 identifier identifier

Özet

The aim of this study is to determine the problems encountered by the exporting firms which are important for the economic purposes. In this respect, more specifically, this study investigates the problems encountered by the exporting firms operating in the city of Kayseri in Turkey, and also their perceptions related to this issue. The aim is also related to measure those encountered and perceived problems of the exporting firms in terms of their firm characteristics. In line with the aim, the study has been carried out through colleting primary data from the exporting firms in Kayseri. As the primary data indicates, the exporting firms operating in the city of Kayseri encounter some exporting problems related to target market determination mistakes, exchange rate fluctuations, the price competition of the Chinese products.