STEREOTYPICAL ORAL TEXTS ON PROPERTY RELATIONS IN THE LOCAL FOLKLORE TRADITION


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Pashtova M.

Вестник Адыгейского государственного университета, vol.4, no.247, pp.137-143, 2019 (Peer-Reviewed Journal)

Abstract

The material of stereotypical texts of one of the major Circassian enclaves of Turkey (Uzun Yayla) is used to study oral explications of the culture of economic relations - texts about property in folklore discourse, actualizing material values (money, gold, livestock, land, etc.) as a resource of power, a marker of social (in some cases - ethnocultural) identity, as an ethical and socio-regulatory tool. The folklore of the Circassian diaspora in the claimed aspects is considered for the first time. The material is collected by deep interview and included observation in the enclave of Uzun Yayla (Central Anatolia), consisting of 67 Circassian villages. The author identifies stereotypical perceptions of money and property and key mainstreaming strategies of their actualization, analyzes the socio-communicative conditions and mechanisms of transformation of these perceptions in a particular local tradition, and defines pragmatic functions of studied texts. The analysis made it possible to draw a conclusion that stereotypical oral texts about money and property, on the one hand, represent the traditional (feudal-chivalry), commerce-denying attitude, and, on the other, the texts form an understanding of the need to master the culture of money for success in today's urbanized society. Also important is the conclusion that the studied texts (in particular, memorates about the crisis events of the last century), actualize a number of traditional ethnocultural values in collective memory.


Keywords: CIRCASSIANS, ADYGHES, DIASPORA, UZUN YAYLA, ANTHROPOLOGY OF MONEY, FOLKLORE, LOCAL TRADITION

The material of stereotypical texts of one of the major Circassian enclaves of Turkey (Uzun Yayla) is used to study oral explications of the culture of economic relations - texts about property in folklore discourse, actualizing material values (money, gold, livestock, land, etc.) as a resource of power, a marker of social (in some cases - ethnocultural) identity, as an ethical and socio-regulatory tool. The folklore of the Circassian diaspora in the claimed aspects is considered for the first time. The material is collected by deep interview and included observation in the enclave of Uzun Yayla (Central Anatolia), consisting of 67 Circassian villages. The author identifies stereotypical perceptions of money and property and key mainstreaming strategies of their actualization, analyzes the socio-communicative conditions and mechanisms of transformation of these perceptions in a particular local tradition, and defines pragmatic functions of studied texts. The analysis made it possible to draw a conclusion that stereotypical oral texts about money and property, on the one hand, represent the traditional (feudal-chivalry), commerce-denying attitude, and, on the other, the texts form an understanding of the need to master the culture of money for success in today's urbanized society. Also important is the conclusion that the studied texts (in particular, memorates about the crisis events of the last century), actualize a number of traditional ethnocultural values in collective memory.


Keywords: CIRCASSIANS, ADYGHES, DIASPORA, UZUN YAYLA, ANTHROPOLOGY OF MONEY, FOLKLORE, LOCAL TRADITION