The study of the factors affecting stadium attendance by Yankees' fans

SOYGÜDEN A., Schneider R. C.

BALTIC JOURNAL OF HEALTH AND PHYSICAL ACTIVITY, cilt.14, sa.4, 2022 (ESCI, Scopus)

Özet

The purpose of this study was to investigate factors affecting Yankees' fans' attendance. The study population was randomly selected (n = 707) and included supporters of the Yankees' Baseball Team participating at the Yankee Stadium in the 2017 seasons of American Major League Baseball. Materials and Methods: The Stadium Attendance and Non-Attendance Reason Scale (SANARS) created by Soyguden in 2013 contained 30 questions to determine reasons affecting Yan-kees' fans' attendance. The reasons affecting (SANARS) scale was used. Descriptive statistics, inde-pendent sample t-tests, factor analysis, and a one-way ANOVA were the statistical methods used to analyze the data. Results: In general, stadium attendance of the supporters was affected by the following factors: Personal Relaxation Opportunities, Team Effect, and General Atmosphere. In con-trast to affecting attendance, the following factors were found to affect nonattendance of Yankees' fans: Negative Environmental Conditions and Negative Ergonomic Conditions. Of all factors affect-ing supporters' attendance to the stadiums, "Personal Relaxation Opportunities" was the most in-fluential. Conclusions: The addition of more fan-based recreational activities in stadiums on game -day is recommended. The factor in this study found to influence stadium attendance / non-attend-ance the most was "Negative Environmental Conditions." Thus, there is a need to improve negative environmental conditions.