Akademik Veri Yönetim Sistemi
#communication_culture New Media - New Opportunities - New Perspectives, Torun, Polonya, 15 - 16 Mayıs 2023, ss.385-386
In this study, I investigated the
qualifications required to become a social media expert in Turkey. For this
purpose, I conducted a descriptive content analysis of 108 job postings on the
https://bigumigu.net website on the topic of social media expert. After two
separate coding and categorization, I reached 1794 codes to analyze. I firstly
analyzed which social media practices are important for expertise in which
position. Secondly, I investigated which personal qualities stand out. As a
result, I found that acting with team spirit, sense of responsibility, foreign
language, following the trends, following the agenda, analyzing, reporting and
making presentations are frequently emphasized. I saw that being experienced
was mentioned in all advertisements except for one. I found that university
graduation is not an important expectation for the agencies.