Examination of the antecedents and consequences of consumers’ attitudes towards mobile advertising

Sargın S., Leblebici Koçer L.

INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, cilt.24, sa.3, ss.256-282, 2024 (SSCI)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 24 Sayı: 3
  • Basım Tarihi: 2024
  • Doi Numarası: 10.1504/ijmc.2024.10056285
  • Dergi Adı: INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), PASCAL, Aerospace Database, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, Compendex, Educational research abstracts (ERA), INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.256-282
  • Erciyes Üniversitesi Adresli: Evet