The asymmetric response of travel demand to twitter-based uncertainty: A global empirical assessment

Cobanoglu C., KOÇAK E.

Journal of Hospitality and Tourism Management, cilt.54, ss.481-485, 2023 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 54
  • Basım Tarihi: 2023
  • Doi Numarası: 10.1016/j.jhtm.2023.02.005
  • Dergi Adı: Journal of Hospitality and Tourism Management
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, CAB Abstracts, Hospitality & Tourism Index, Psycinfo, DIALNET
  • Sayfa Sayıları: ss.481-485
  • Anahtar Kelimeler: Twitter-based uncertainty, Travel demand, Response of tourism, COVID-19, Asymmetric effect
  • Erciyes Üniversitesi Adresli: Evet

Özet

This paper examines the impact of two new Twitter-based uncertainty metrics on global travel demand, using linear and non-linear methods with daily data for the period 15 December 2020 and 20 March 2022. According to the linear results, an increase (decrease) in Twitter-based uncertainty affects travel demand negatively (positively). However, nonlinear estimations show that the relationship is asymmetrical, not symmetrical. Accordingly, travel demand is responding to the Twitter-based increase in uncertainty but is unaffected by reductions in uncertainty. Finally, it is pointed out that there may be asymmetries between tourism and uncertainty for future research.