The asymmetric response of travel demand to twitter-based uncertainty: A global empirical assessment

Cobanoglu C., KOÇAK E.

Journal of Hospitality and Tourism Management, vol.54, pp.481-485, 2023 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 54
  • Publication Date: 2023
  • Doi Number: 10.1016/j.jhtm.2023.02.005
  • Journal Name: Journal of Hospitality and Tourism Management
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, CAB Abstracts, Hospitality & Tourism Index, Psycinfo, DIALNET
  • Page Numbers: pp.481-485
  • Keywords: Twitter-based uncertainty, Travel demand, Response of tourism, COVID-19, Asymmetric effect
  • Erciyes University Affiliated: Yes


This paper examines the impact of two new Twitter-based uncertainty metrics on global travel demand, using linear and non-linear methods with daily data for the period 15 December 2020 and 20 March 2022. According to the linear results, an increase (decrease) in Twitter-based uncertainty affects travel demand negatively (positively). However, nonlinear estimations show that the relationship is asymmetrical, not symmetrical. Accordingly, travel demand is responding to the Twitter-based increase in uncertainty but is unaffected by reductions in uncertainty. Finally, it is pointed out that there may be asymmetries between tourism and uncertainty for future research.