Akademik Veri Yönetim Sistemi
Consumer Behavior in Tourism and Hospitality, ss.1-19, 2025 (Scopus)
Purpose – This study aims to explore the factors contributing to a memorable home experience in Airbnb accommodations, focusing on the spatial, social and experiential (SSE) dimensions of guest experiences. Design/methodology/approach – The research utilizes a thematic analysis method with Latent Dirichlet Allocation algorithm for topic modeling to reveal co-occurrence of SSE dimensions that influence Memorable Home Index (MHI) scores from Airbnb guest reviews along with a statistical interaction model. Findings – Results indicate that reviews mostly focus on location, amenities and esthetics of an Airbnb home. The experience is shaped by co-occurrence of location, visitor characteristics and visual atmosphere, highlighting how SSE elements interact to enhance memorability. Word frequency and review count emerge as strong predictors of memorability. Practical implications – Findings offer actionable observations for Airbnb hosts to enhance guest experiences by emphasizing thoughtful design, personalized hospitality and effective spatial organization. Hosts can improve lighting, furniture arrangement and amenities to create esthetically pleasing, comfortable and engaging environments. Originality/value – This study introduces MHI as an objective metric for measuring Airbnb memorability, offering a data-driven framework for understanding the interplay of SSE dimensions. It contributes to the literature on memorable tourism experiences by providing a quantifiable perspective on guest perceptions and accommodation design.