Akademik Veri Yönetim Sistemi
JOURNAL OF MULTIDISCIPLINARY ACADEMIC TOURISM, cilt.9, sa.1, ss.9-18, 2024 (Hakemli Dergi)
In the changing and developing world, people's needs and requests have also begun to vary,
and this situation has given the opportunity for the emergence of alternative tourism types on
the basis of the tourism sector. Sports tourism, on the other hand, has emerged as an
alternative tourism type that includes the active or passive participation of individual or
group participants in different branches as a niche market. In this research, it is aimed to
evaluate the potential of Mount Erciyes in terms of sports tourism and to present guiding
knowledge for sector and public representatives. In this direction, prioritization was made
with the SWOT analysis through interviews with fourteen stakeholders in the region, and then
with the Analytical Hierarchy Process (AHP) method in line with the findings obtained.
Accordingly, it has been determined that Mount Erciyes has strengths and opportunities such
as accessibility and being in the Cappadocia Region, as well as weaknesses and threats such
as insufficient infrastructure and increased competition. In addition, it has been seen that
global competition is a threat to destination, but accessibility is the most important criteria
to gain a competitive advantage