THE EFFECT ON DIGITAL CONTENT MARKETING ON ONLINE PURCHASE INTENTION: THE MODERATOR ROLE OF AGE AND GENDER VARIABLES

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Copy For Citation

GÜLSOY M., LEBLEBİCİ KOÇER L.

Erciyes Akademi, vol.37, no.1, pp.147-163, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 37 Issue: 1
• Publication Date: 2023
• Doi Number: 10.48070/erciyesakademi.1232623
• Journal Name: Erciyes Akademi
• Page Numbers: pp.147-163
• Erciyes University Affiliated: Yes