INVESTIGATION OF CULTURAL VALUSE AND THE REFLECTION OF NATIONAL IDENTITY ON LOGO DESIGN OF OLYMPIC GAMES


Ceken B., AYBAY C.

ANADOLU UNIVERSITESI SANAT & TASARIM DERGISI-ANADOLU UNIVERSITY JOURNAL OF ART & DESIGN, vol.11, no.1, pp.23-42, 2021 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 11 Issue: 1
  • Publication Date: 2021
  • Title of Journal : ANADOLU UNIVERSITESI SANAT & TASARIM DERGISI-ANADOLU UNIVERSITY JOURNAL OF ART & DESIGN
  • Page Numbers: pp.23-42

Abstract

The Olympic Games, a major sports organization that brings all countries together; The International Olympic Committee (IOC), founded in 1894, is the leader of this event in order to keep the Olympic spirit alive. In the early years the Olympic games were characterized by bold visual experiences such as detailed posters and signage paintings, with the emphasis on graphic presentation in the following years, these elaborate works of art were replaced by simple symbol and logo graphics. Since the first comprehensive visual identity study in history was made for the 1964 Tokyo Summer Olympics and this visual identity study was an example for the later Olympic Games, this study titled "Examining the Reflections of Cultural Values and National Identity on the Olympic Games Logo Designs" designs have been examined. Since the 2012 London Olympic Games logo design did not contain any indication of national identity and cultural values of the host country, it was not included in the study. Using the literature scanning techniques, the logos of the Olympic Games were examined in the light of visual semiotic theories, and it was tried to explain how cultural values and national identity were reflected in the logo designs of the Olympic Games with graphic elements.