6th International Conference on Tourism (ICOT 2016), Napoli, İtalya, 29 Haziran - 02 Temmuz 2016, cilt.1, sa.1, ss.323-337
This study aimed at examining the effects of sociodemographic characteristics and behaviours of festival attendees on their motivations to attend festival. Using purposeful sampling approach, the questionnaires were administered to attendees of Urla International Grape Harvest Festival in Izmir/Turkey. Analysis of variance and t test were performed in order to test the prescribed relations among study variables. The analyses revealed significant differences in respondents’ motivations for attending the festival with reference to gender, age, education, profession, length of stay, and information sources. Finally, conclusions and implications were discussed. From a theoretical perspective, the current study confirmed the view that festival attendees’ profile including socio-demographic and festival attending behavior variables is a useful tool to establish and investigate its associations with other variables such as motivations.