Consumer Ethnocentrism and Brand Name Evaluation


UYAR K. , DURSUN Y.

revista economica, vol.67, no.1, pp.80-89, 2015 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 67 Issue: 1
  • Publication Date: 2015
  • Title of Journal : revista economica
  • Page Numbers: pp.80-89