Research on consumer attitude to online video advertising: YouTube example

Akdeniz P. C., Leblebici Koçer L.

TUJOM, vol.7, no.2, pp.1-20, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 2
  • Publication Date: 2022
  • Doi Number: 10.30685/tujom.v7i2.152
  • Journal Name: TUJOM
  • Journal Indexes: EBSCO Education Source, Index Copernicus
  • Page Numbers: pp.1-20
  • Erciyes University Affiliated: Yes