This study examines video content produced on the YouTube Kids program, which claims to provide a safe and instructive environment solely for children. The aim of the study is to investigate whether harmful content such as violence/aggression, sexuality, and fear that could affect the mental development of preschool children (0-6 age) and content that encourages children toward consumer culture are present in the video content published on the YouTube Kids application alongside the discourse of consumption. A qualitative content study was undertaken on 16 channels, including ‘‘Maşa ile Koca Ayı’’, ‘‘İtfaiyeci Sam’’, ‘‘Küçük Otobüs Tayo’’, ‘‘Niloya’’, ‘‘Kukili’’, ‘‘Pijamaskeliler’’, ‘‘Konuşan Tom ve Arkadaşları’’, ‘‘Cailou’’, ‘‘Blippi Türkçe’’, ‘‘Küçük Kamyon Leo’’, ‘‘Oyuncak Oynuyorum’’, ‘‘Ben 10’’,‘‘Polly Pocket’’, ‘‘Adisebaba Masalları’’, ‘‘Sesegel Çocuk’’,‘‘Mucize Uğur Böceği ile Kara Kedi’’, broadcat on YouTube Kids application. The most popular episodes aired between 01.09.2022 and 30.12.2022, totaling 38 episodes, were purposefully chosen and studied using the MAXQDA Pro Analytics 2022 data analysis application.  The study concluded that, while the YouTube Kids application is safer for preschool children than the general YouTube platform, in the absence of parental control, children may still be exposed to inappropriate content such as violence, sexuality, fear-inducing material, and content promoting consumerism within the YouTube Kids application that is inappropriate for their age. The YouTube Kids application, which was assessed as part of the study, was found to be less than completely safe for children to use.