Akademik Veri Yönetim Sistemi
Debates on Media and Communication Studies, Emrah Doğan,Nuran Öze, Editör, IJOPEC PUBLICATION, London, ss.35-47, 2020
Culture is about how people reproduce themselves every day. When we get up in the morning with coffee, we have
our mobile phones designed for us that can easily and quickly browse news and events, our tablets which allow
us to read a large number of books online, and our electronic tools for downloading music and videos instantly.
We live in an electronic culture that shapes our everyday life. The global economic system in the world penetrates
each individual through means of communication and disseminates a common culture. The most powerful reason
for us to remember the importance of means of communication and reverting to the “global village” concept
that McLuhan mentions about communication tools is perhaps this common culture. “What kind of an electronic
culture do we live in?” is the main research question of this study. In addition, answers to the questions such as “Is
electronic culture a secondary oral culture?”, “What kind of society has electronic culture revealed?” were sought
out in this research. In the research, internet course which is the ‘new’ one of communication tools is held under
the microscope around the categories such as adherence to the sense of ‘vision’ characteristic of electronic culture,
being a personalized, anonymous area and being commercialized already. Electronic culture has emerged as a personalized
anonymous area. This area is defined as a personalized area because people need to present their knowledge,
daily life experiences, places they go, books they read, and the films they see as a lifestyle. However, it is not
important whether this area is real or not. This is a simulacrum universe. This is an area where a person reproduces
and believes in what (s)he produces and where the symptoms of reality are observed instead of the reality itself.