Akademik Veri Yönetim Sistemi
International Travel & Tourism Dynamics (ITTD) 2020, Ankara, Türkiye, 8 - 10 Ekim 2020, ss.391
The aim of this study is to produce a conceptual understanding to the
issue of destination life cycle within the context of Turkey's experiences as a
mature mass tourist destination and to determine the impact of multinational
hotel chains on the destination life cycle processes of Turkey. By this way, it
is hoped that this study will make a contribution to the related body of
knowledge. For this purpose, an in-depth review of the literature is carried
out, and the ways of sustainable destination life cycle is elaborated in the
context of Turkish tourism development. On the framework of updated objectives
of Turkey Tourism Strategy 2023 Action Plan, it is concluded that Turkey has
the potential to receive a greater share from the world's tourism pie through
product and market diversifications, and auditing the market needs which are
expected to make greater contribution to the consolidation stage of destination
life cycle of Turkey. This study emphasizes that multinational hotels have significant
impacts on each stage of destination life cycle of Turkey.