Research Information System
in: Cinema Studies Different Perspectives, Burak Türten, Editor, University of South Florida M3 Center Publishing, Florida, pp.65-74, 2022
In recent years, media producers have developed products that blur the lines between various media forms, especially video games and movies. Besides game-like movies and cinematic games, several hybrids have come out, including some forms that do not fit into either category. Due to the symbiotic business relationship between these products and advertising, these changes have also affected advertisements. Innovative strategies have been developed to attract the target audience’s attention, which tends to ignore advertisements in traditional media while the communication process has changed. This study examines current and potential changes in the relationship between advertising, movies, and video games.