BIBLIOMETRIC ANALYSIS ON PERSONAL INFLUENCE MODEL AS A PUBLIC RELATIONS MODEL

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Akdağ M., Güner Koçak P.

in: Public Relations and Advertising Theories: Concepts and Practices, Aydın BO,Şahin E,Duğan Ö., Editor, Peter Lang Publishing, Inc., Berlin, pp.13-37, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Peter Lang Publishing, Inc.
  • City: Berlin
  • Page Numbers: pp.13-37
  • Editors: Aydın BO,Şahin E,Duğan Ö., Editor
  • Erciyes University Affiliated: Yes