BIBLIOMETRIC ANALYSIS ON PERSONAL INFLUENCE MODEL AS A PUBLIC RELATIONS MODEL


AKDAĞ M., GÜNER KOÇAK P.

in: Public Relations and Advertising Theories: Concepts and Practices, B. Oğuz Aydın, Emine Şahin, and Özlem Duğan, Editor, Peter Lang, Berlin, pp.1-37, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Peter Lang
  • City: Berlin
  • Page Numbers: pp.1-37
  • Editors: B. Oğuz Aydın, Emine Şahin, and Özlem Duğan, Editor
  • Erciyes University Affiliated: Yes