Comparative Evaluation of the Interior Design Processes of Rentable Stores in Shopping Malls in Turkey


Akgün A., Can G.

7TH INTERNATIONAL PROJECT AND CONSTRUCTION MANAGEMENT CONFERENCE (IPCMC2022), İstanbul, Türkiye, 20 - 22 Ekim 2022, ss.470-479

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.470-479
  • Erciyes Üniversitesi Adresli: Evet

Özet

Having a critical importance for the retail sector in Turkey and increasing in number every day, shopping malls have a dynamic structure due to their character. In order to ensure the sustainability of their functionality, those who manage these buildings, which are constantly updated / renewed and exposed to tenant / user circulation, need to regulate the spatial organization processes in order to keep the said dynamism under control. In this sense, the most effective and valid instrument is the decoration specifications.   There is a need for a well-structured specification for the rentable areas within the structure of shopping malls, each of which has a different corporate identity, to carry the design line of the shopping malls and to reflect the brand concept of the tenants. The specification covers not only architectural but also electrical and mechanical projects where all stores are fed from a common infrastructure. In this study, a comparative evaluation of the specifications regulating the decoration processes of the shopping malls, which have become the locomotive of retail merchandising in big cities, is presented in the context of architectural, electrical, and mechanical headings. Within the scope of the study, different scaled shopping malls, which are in Istanbul, which has the highest number of shopping malls in Turkey, and which were determined to operate the decoration processes systematically with expert opinions were handled.